SEO & PPC

There is no point in having a website if people can’t find it.

Our team of digital marketing experts are professionally qualified and certified. They have the experience and skills to optimise our clients’ websites and manage their online marketing campaigns in line with brand strategy and in keeping with budget.

In partnership with our client service management team and with the guidance of our creative director, our digital marketing specialists use a combination of search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing and website development and design edits to increase visibility, generate traffic and secure new leads.

SEO

We ensure all the websites we create or manage are search-engine-optimised; generating the right quality and quantity of website traffic. Our SEO specialist adopts a multiple-facetted approach critically looking at the structure and content of our websites; analysing navigation, speed, linking, keywords and much more, to ensure the websites can be found and ‘understood’ by Google and other search engines.

Power of 9 offers both onsite and off-site SEO:

  • Onsite SEO uses tactics to make a website more search-engine-friendly; adjusting certain elements on the website to improve how search engines find, crawl and understand its content and structure.
  • Off-site SEO refers to actions taken outside the immediate environment of the website (excluding advertising). Generally, it is split into 3 areas: link building, brand mentions and social media marketing.

PPC

PPC advertising is a critical element of online/digital marketing. Although unique in its structure and management, it needs to be strategically and creatively aligned to a company’s greater brand strategy and effective as a component in its full-scope marketing plan.

Power of 9 has the experience and expertise to research, conceptualise, set-up and manage your PPC advertising to not only drive traffic, generate leads and create revenue but to also build your brand and add strategic insight and value to all other marketing initiatives and projects.

Thanks to the PPC campaigns Power of 9 manages for us, we have seen a steady stream of enquiries come through our website; most of which convert to new students.

Liam James Music School