concept & creative direction

Great creative concepts stir emotion and evoke action. They are always simple. Deceptively so.

Reason is, great creative concepts are born from brand strategies.

The effective communication of concepts from strategy-inspired ideas into results-orientated action is due to creative direction that is responsible, informed and inspirational.

Power of 9 has lived these truths since the agency’s inception in 2004. Together with courageous clients and inspired graphic designers and copywriters, we have crafted creative concepts that stir emotion and evoke action. In other words, creative concepts that sell.

“Whether it be through market research prior to the rebranding and relaunch of our corporate travel brand, building a new website for our leisure travel brand or developing our custom-built intranet, which is accessed by more than 1000 users, the Power of 9 team have always ensured they understand our business, our team’s needs and our goals before proceeding with a campaign.”

Club Travel