concept & creative direction

Great creative concepts stir emotion and evoke action. They are always simple. Deceptively so.

Reason is, great creative concepts are born from brand strategies.

The effective communication of concepts from strategy-inspired ideas into results-orientated action is due to creative direction that is responsible, informed and inspirational.

Power of 9 has lived these truths since the agency’s inception in 2004. Together with courageous clients and inspired graphic designers and copywriters, we have crafted creative concepts that stir emotion and evoke action. In other words, creative concepts that sell.

“Power of 9 have the ability to align their creativity, expertise and experience with a client’s needs and produce a result which is truly outstanding. Their influence has helped us to build and unify our brand alongside our activities and I think of them as part of our business, not just an agency. They continue to suggest new ideas and thoughts complement our strategy.”