brand strategy

When Power of 9 opened doors in 2004, we also opened minds; first as a strategic brand consultancy and then as a strategic brand agency. Strategy – the how, what, where, when and to whom brands communicate – is at the heart of Power of 9.

The brand strategies we develop are inseparably linked to the business strategies of our clients’ organisations. They provide a formal framework on which to develop marketing plans, campaigns etc. and they concentrate minds to ensure consistent and strategic brand management.

We create brand strategies for new and existing companies as well as rebranded companies across myriad industries including business services, education and training, energy, retail and wholesale, healthcare, property, manufacturing and travel.

Power of 9 believes that a brand strategy can only be developed from a deep understanding of the company the brand represents and the markets in which the brand operates. This insight can only be acquired through comprehensive and tactical research. Power of 9 has formulated and follows a strict process to ensure that the brand strategies we develop provide the foundation on which marketing plans and initiatives are conceived, developed, managed and executed.

Our brand strategies include brand purpose, personality, values and personality, as well as brand architecture (including sub-branding and co-branding), brand messaging and market personas and profile.

Power of 9’s brand strategies initiate communication that is consistent yet flexible, connects with the market, builds customer/brand relationships filled with value and human truth. In other words, relationships that last.

“Globeleq has been working with Power of 9 for a few years. Initially, we worked closely on a re-branding survey and strategy exercise for the company. The Power of 9 team, particularly Catherine and Bernadette, very quickly started working and advising on the best direction for the company and fully managed the survey process across the business.
This was not very easy with 8 of our operating plants being located in 5 different African countries and Head Office in London. This involved speaking to employees, stakeholders and key government contacts vital to our business and had to be handled diplomatically and professionally in order to gain the necessary insight – they are definitely a team that you can trust.”