The truck was designed for I&J in Dubai. We attempted to create the illusion of a large block of ice within which an unambiguously I&J fish was frozen. We achieved this by literally building a model and photographing it from the side, the top and behind. Therefore when people looked at the truck driving by they would see the frozen I&J fish, whatever the angle.
This residential development, situated on the land where the well-known Belmont Hotel once stood, is in the heart of Ceres. This picturesque town is renowned for its extreme weather. Our billboard, placed right at the entrance to the property, reflects this fact by adding one more season to Ceres!
At the end of the M3 in Cape Town, if you turn left and drive down to Main Road, you come to a T-junction. To the left is the suburb of Retreat. To the right is the wonderfully-appointed St Leger retirement development in the heart of Muizenberg. We thought that a simulated directional sign placed at the T-junction provided a great opportunity to punt the REAL TREAT that awaits St. Leger investors!