Media management – recommending to clients the correct media channels for a specific campaign, booking the best space at the most competitive rates and ensuring that the booking and material deadlines are met – is a service we provide to most of our clients.
This is deceptively challenging. With the proliferation of technology, new channels of communication burst into the collective imagination, dominate for a period of time, until they’re usurped by the next technological ‘WOW’.
Besides staying on top of the traditional channels, which are themselves dynamic, the challenge is to maximise the effect of using the new. This implies being aware of the latest trends, making value judgements based on research and being accountable for our decisions.
And we are. With us, success is measurable