A picture is worth a thousand … Rands? Many of our clients wonder how we charge for photography and why image prices vary so much. When sourcing photography for our clients’ campaigns and projects we typically use three types of photography: Rights Managed (RM), Royalty Free (RF) or a commissioned photography. How we choose between the three depends on the clients’ needs, production schedule and budget.
This blog post explains the difference between the three types of photography as well as the pros and cons of each. I also refer to a recent project where we used a client’s library of commissioned photography and a royalty free image to create a stylish design solution.
One of our clients, Hosaf asked us to design a striking exhibition stand for the 2009 PROPAK Africa Show at MNT Expo Centre, Nasrec, Johannesburg from 20 – 23 October.
The design brief specified the need to communicate that a large percentage of their fibre products are made from recycled plastics, known as ‘PET’.
The image above is a CAD drawing of the exhibition stand. Below is a photograph of the final product.
I used images of discarded plastic bottles and new PET manufactured plastic bottles to translate the theme of Hosaf’s recycling process into a 3-D 2.5m high and 6m by 5m exhibition space.
We were approached by Gulf Holdings to redesign their corporate identity. The key words in the brief which stood out to me included ‘strong’, ‘fearless’, ‘uncomplicated’, ‘loyal’ and ‘honest.’ The design concept had to mirror these qualities.
I started by redesigning their logo. The result is this strong, clean design:
We commissioned photographer Louis Heimstra to shoot some night-time landscape shots of the Western Cape and surrounds. The photos are going to be used in a brochure for Stellenbosch University Health Faculty. Watch this space for the final brochure designs, it’s going to be sic.
We are honoured to have been approached by AMERICAN shutters to develop their brand strategy. This lead to the redesigning of their CI, website and all other marketing tools as well as a social media campaign. Watch this space for the upcoming case study but in the meantime, what do you think of their new website?
We revamped their website from this…
to this…
AMERICAN shutters are specialists in custom made adjustable louvre shutters and blinds. AMERICAN shutters’ superior quality, professional service and extensive product range have added value to South African properties nationwide since 1985. Visit www.americanshutters.co.za for more information.
The studio has been busy with some really cool animations for Quest Staffing Solutions. We used caricatures of well known personalities to show candidates how NOT to do a job. I think they are really funny. Check them out and tell us what you think:
The Desmond Tutu TB Centre at the University of Stellenbosch asked us to create a character to help educate rural youth about tuberculous (TB).
We named the character ‘Turbo Boots’ and designed him to not only appeal to the target audience, but to embody vitality, youth, happiness, awareness and good health.
After a brainstorming session and a few rough sketches, we came up with the first draft of Turbo Boots. We finalised his look by adding some healthy weight, refining his features and adding colour. We needed to to incorporate the University of Stellenbosch in the design so we used the university’s team colours in his soccer kit.
One of the most exciting projects we have had the pleasure of creating and managing in the past year has been the Nexxus Silk Road brand internalisation campaign. Nexxus is a young, energetic and inspiring company willing to invest in their most important brand assets; their people.
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