The brief

Quest Staffing Solutions, one of South Africa’s leading staffing companies, identified the opportunity to be the first company of its kind to effectively use social media to connect with Generations X and Y candidates.

Quest’s social media campaign is ongoing and includes social networking sites Facebook, Twitter, a customised job site and blog. Missy Quest is the mascot designed to represent the brand within this online environment.

Facts

The phenomenal rise of social media has made it a medium that cannot be ignored.

• South Africa’s internet user growth has grown 91.3% from 2000 to 2009.
• Facebook has more than 400 million active users.
• Facebook is South Africa’s second most popular after Google.
• There are 55000 active South Africa Twitter users who have an average of 115 followers each.

The Objectives

The ongoing campaign goals are twofold: attract and filter prospective candidates while building the brand image of Quest Staffing Solutions in the minds of Generations X and Y candidates.

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When AMERICAN shutters approached us to enhance their brand we had to start thinking like interior designers and home décor enthusiasts. We wanted to translate the ease and elegance of AMERICAN shutters and blinds in the branding, website and social media communication.

Brief
AMERICAN shutters wanted a new look for their website, brochures, business cards and email signatures. They planned to exhibit at the HOMEMAKER’s 2009 expo, a perfect event to launch the evolved brand, which given the time line meant to we had to work fast to maximise this opportunity.

Background
AMERICAN shutters have been manufacturers of customised louvre shutters since 1985 and are one of the first companies to bring American style shutters to South Africa. Founders Stephen and Karina Palmer know that being first doesn’t guarantee anything and therefore decided to enhance brand identity to maintain their position as industry leaders.

Concept and creative execution
We gave the site a fresh look and enhanced it with features such as information libraries from news, answers to frequently asked questions, customer references/ recommendations and advice.

The original website looked like this:

We redesigned it to look like this:

We added an online gallery showroom which allows visitors to select shutters and/or blinds according to function, colour and style preference.

“The online showroom was the most challenging part of building this website,” said Daryl Glass, our creative director, “It had to be designed in Flash and required intricate coding and database management functionality.”

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Quest is a leading South African staffing solutions company with the vision to be the leader in meaningful employment; setting candidates and clients up for success.

Brief

The war for talent is fierce. South Africa’s skills shortage and high unemployment make attracting and selecting the right people an ongoing challenge.  Power of 9 has been a strategic partner of Quest’s for 6 years. This partnership has allowed us to develop a deep understanding and strategic insight not only in the Quest brand, but in the Quest business and their strategic objectives. Power of 9 is proud to claim many of the Quest brand initiatives as proactive proposals rather than responses to briefs.  Our proposed candidate acquisition strategy is one such case.

Background

The X & Y Generation use social media to network and socialise every day. They hold the opinions, recommendations and comments of their peers in high regard. They thrive on collaboration and networking, are independent and sceptical thinkers and decision makers and not only embrace technology, but are the creators of it in its most modern form.

They also make up the majority of the Quest candidate base.

Social networking is the fastest-growing billion-dollar industry in the economic history of mankind.

Missy Quest

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Our new website www.powerof9.co.za, is only three months old and has already paid for itself… twice!

We redesigned our predominantly Flash* website transforming it into a SEO* friendly HTML and Flash based experience that showcases our latest work, clients and people.

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Quest is a leading staffing solutions company with over 30 years’ experience. The Quest vision is to be the leader in meaningful employment; setting candidates and clients up for success.

Screenshot of animated emailer

Brief

Quest required a high impact, direct marketing campaign designed to market quality candidates on their database to existing and potential clients. A new year brings about change, change that often involves professional shuffling; resignations, promotions and new vacancies. Quest wanted to capitalise on this time of decision making and change.  The campaign was to be cost effective and delivered electronically.
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Stag Properties is a Cape Town based property-development company with many years experience and responsible for many successful projects varying from lifestyle to sectional title to retirement developments.

Brief

Having previously conceptualised, created and managed the marketing campaign for Stag’s Riverside Retirement Village development in Diep Rivier (now sold out), we were asked to do the same for the new units available in their existing Riverside Retirement Manor development in Pinelands.

The obvious difference between the two developments and their respective campaigns was that Riverside Retirement Manor was an existing development with many happy and settled residents opposed to Riverside Retirement Village, which was still to be developed at the time of the marketing campaign launch.
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