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January 27th, 2012 by

Do you think the DA lost more support than they gained with their recent controversial poster?

Image via Mail & Guardian

Image via Mail & Guardian

I believe they may have. The biggest failing is that their campaign incited the wrong debate. Our country is facing so many social, economic and political challenges that they would have been better served to have focused on presenting a solution or approach to these.

Although I believe it was conceptualised and designed with honourable intentions, it has shown that the DA is out of touch with what South Africans want to hear from their politicians. It seems that the strategic and creative brief was more focused on creating controversy to turn heads and stimulate PR than it was on demonstrating a political stand point or strategy that South Africans can relate to and hold on to.

Read the rest of this entry.

Categories: opinion
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January 3rd, 2012 by

Recently we conceptualised and designed a new corporate identity for Essential Med, a South African health insurance company.

The new look included an updated website and Facebook fan page which includes regularly updated customised page tabs. Read the rest of this entry.

Categories: in studio
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December 14th, 2011 by

We designed a vintage-inspired website and online shop for Anomali, a bespoke jewellery design studio based in Cape Town.

“Anomali wanted a website with an vintage, rustic look to echo their jewellery design style,” says Daryl Glass, our creative director, “They also wanted to showcase their jewellery in a functional online store, which was an exciting new challenge.”

Read the rest of this entry.

Categories: in studio
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October 18th, 2011 by

We’re looking for junior art director/finished artist with relevant experience and brilliant work ethic.

We look forward to your application if you’re a confident, creative self-starter with 1-2 years’ work experience who can take a job from concept to production without assistance.

Requirements:
• Relevant qualification
• Illustrator
• Photoshop
• Freehand
• Acrobat
• HTML coding experience would be advantageous

Remuneration: Dependant on experience
Location: 145 on Blaauwberg, 7441 Table View
Job type: Contract with view to go permanent

To apply, please submit your CV and portfolio of best work to jobs@powerof9.co.za


Please note: If you haven’t heard from us by the end of November, please accept that your application has been unsuccessful.

Categories: news
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May 5th, 2011 by

We have just launched the BeachWatch website. Check it out and tell us what you think!

BeachWatch is a mobile app that alllows you to watch live videos of Cape Town’s most popular beaches and surf spots on your mobile phone at anytime from anywhere.

Check out the website:

BeachWatch website

Check out the Facebook fan page:

BeachWatch Facebook fan page

Categories: in studio
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December 22nd, 2010 by

Location-based marketing or networking isn’t exactly new but it’s been one controversial topic this year. People have been talking and tweeting about it but is it all it’s cracked up to be?

Foursquare, the site that allows users to ‘check-in’ to locations via mobile phones and broadcast their whereabouts, was created in 2009.

People who tweet don’t ‘thumbs-up’ like it when users connect their Foursquare account to Twitter and broadcasted their every move as in: “I’ve just checked in to PLACE X.”

The general sentiment on Twitter is “We don’t frigging care!”

Personally I’m not enthusiastic about location-based marketing, even though I set up a Foursquare account (hey, it’s part of my job). It’s a bit of an overshare that could delight psychopaths with stalkerish tendencies. And it seems I’m not the only sceptic.

‘Please Rob Me’ is a giggle worthy concept that highlights the dangers of broadcasting your location. It use to contain a stream of updates from location-based networks showing when users check-in somewhere other than their home. The idea is that when you tell people you’re not at home; it’s an ideal time for crooks to plunder your loot! It sure is something to think about!

So will location-based networks continue to be all the rage in 2011?

Read the rest of this entry.

Categories: social media
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November 29th, 2010 by

We know social media is not a fad but if you know someone who still needs some convincing, show them this…

Read more posts about social media here and read more of Monique‘s blog posts here.

Categories: social media
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October 26th, 2010 by

When Spring sprang in September, AMERICAN shutters gave Power of 9 the exciting task of shooting the fresh new season campaign.

The mission: to capture the way early Spring sunbeams sneak into a room through stunning shutters and chase Winter’s nip away. The warm rays cause even the embriodered foliage to bloom. The ultimate campaign to harness the budding vigour of the new season…Invite Spring! This seemed to be a somewhat simple task on paper but when it came to shooting, the mission proved a bit more challenging.

Read the rest of this entry.

Categories: in studio, interviews
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October 8th, 2010 by

To all writers; words are weapons of mass construction (the opposite is also true).

If you’re reading this, I assume you understand English (or a reasonable facsimile thereof). I also assume you can read.

Amazed by my powers of assumption? Allow me to impress you further.

Because you’re perusing this blog I assume that when the Beatles parted ways, your parents, although perhaps coming together, had not yet fertilised the fact; and that it was probably your parents or, God forbid, your grandparents who were tripping in the Woodstock-induced free mud and sludge of 60s and 70s love.

Read the rest of this entry.

Categories: opinion
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September 30th, 2010 by

Problem: A stubborn, lazy ass needs to be motivated into action.

Solution: Tie a carrot to the end of a stick; dangle it above and just out of reach of the ass you are trying to mobilise.

Key success factors: The ass must like carrots and the ass must be stupid.

Outcome: A blinkered stupid ass moving forward trying to reach an unattainable goal.

Hmmm, I wonder who the real ass is in the above situation.

Read the rest of this entry.

Categories: opinion
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