Do you think the DA lost more support than they gained with their recent controversial poster?

Image via Mail & Guardian

I believe they may have. The biggest failing is that their campaign incited the wrong debate. Our country is facing so many social, economic and political challenges that they would have been better served to have focused on presenting a solution or approach to these.

Although I believe it was conceptualised and designed with honourable intentions, it has shown that the DA is out of touch with what South Africans want to hear from their politicians. It seems that the strategic and creative brief was more focused on creating controversy to turn heads and stimulate PR than it was on demonstrating a political stand point or strategy that South Africans can relate to and hold on to.

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Recently we conceptualised and designed a new corporate identity for Essential Med, a South African health insurance company.

The new look included an updated website and Facebook fan page which includes regularly updated customised page tabs. Read the rest of this entry.