Libra has been in operation for more than 30 years – what in your opinion is the value of all these years experience and how do you ensure that you stay current and innovative?
Libra Vision continually invests in new equipment and technology for its production team to work with. This inspires our editors, graphic artists and camera teams to push the boundaries and production values, ensuring that Libra Vision remains competitive.
Does the concept of spring cleaning make you wish for the winter months and their guiltless lazy hours spent in full view of rooms bursting at the seams or are you like I am; unaccustomed to the cluttering instinct of hibernation with cupboards almost as minimally stocked as old Mother Hubbard’s?
Although I am the antithesis of a hoarder and Shakers would be well pleased by my almost religious abhorrence of wasted storage on useless and emotionally burdened knickknacks and what-nots; I accept that we all need the annual housekeeping ritual of spring cleaning to press the refresh button on our lives.
And whilst I know there is nothing fresh about using the onset of spring as a metaphor for anything from a new diet to a new career, I am going to fall knowingly into the cliché trap and use this rather desperate analogy to tell you why your brand needs as much good housekeeping as your home does.
Kevin was born and raised in Johannesburg in the early 80s. He matriculated in 1999 from Sir Pierre Van Ryneveld High School and was soon bitten by the travel bug. Kevin spent a few years doing volunteer work in Brazil, studying in England and exploring Europe, USA, New Zealand and Australia. By 2006 he was back home and with a promising career of photography already established, bought his first home and studio. In 2007 Kevin held his first exhibition which showcased a collection of black and whites at the Salvation Café.
Reeva - from "The white female in 2010, through the lens of Kevin Mark Pass"
When did you take that first shot and think “WOW, this is what I should be doing”?
It was a combination of things really, but one of the major factors was visiting my cousin in Australia – allow me to explain – I used to buy a black and white roll of film and click what I saw at weddings, then my gift to the bride and groom would simply to give them the roll of film and be done with it (never having seen what I had taken) This is what had happened with my cousin. A few years after his wedding I went to visit him and the house was literally wall to wall with enlargements of the photos I had taken. None from the actual wedding photographer. I was quite floored by that and my brain started to tick over that it might be something to consider.
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