Every month we compile a list of the Power of 9 team’s personal ‘fur balls’ (lowlights) and ‘purrfects’ (highlights). It’s just a bit of fun!

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Brits wanted more direct interaction with their end users and asked us to redesign their website and give it a slick retail look and feel. We added a comprehensive calculator that works out cost and meterage according to the users specifications, a searchable database of installers, social media integration and an invaluable industry information library for registerd clients and suppliers. The site was developed using SEO best practices and can be entirely administrated (including the calculator) via an easy-to-use content management system.

The site is due to go live Friday 7 september. Watch this space!

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When it comes to putting our money where our mouth is; Power of 9 talks the talk. For the recent animated YouTube videos we created for Quest Staffing Solutions, some of the Power of 9 team became voice over artists for a day.

As Fiona, we asked Monique Boucher to channel her inner TV show host:

Wikus Ferreira was in 007 heaven as Botha, Johan Botha:

Wikus at Big Leap Studios

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Brand strategy – check
New logo – check
CI manual – check
Photo shoot, ad campaign – check, check
Brochures, website, signage – check, check, check
Cheque – check!

Developing and building a brand is no shy investment of intellect, time and money. Breaking down a brand doesn’t demand the same amount of brain power (quite the opposite actually), doesn’t take long (sometimes a few seconds will do) but it costs more than you can imagine.

Why then do so many organisations neglect the most important aspect of branding; the internalisation of the brand strategy; turning brand values into brand behaviours?

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