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July, 2010

July 30th, 2010 by Thembi Baleni

Every month we compile a list of the Power of 9 team’s personal ‘fur balls’ (lowlights) and ‘purrfects’ (highlights). It’s just a bit of fun!

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July 27th, 2010 by Daryl Glass

We created an interactive, illustrated website for Filippo Berio, the top selling olive oil in the UK and US now available in South Africa. The site transports viewers into a Filippo Berio’s kitchen, illustrated by the talented Ralf Broemer. Find delicious recipes, health and nutrition advice or learn about Filippo Berio in an easy-to-read-and-share blog format.

For continuity and recall, we used the same illustrated look and feel in both the website and print advertisement.

Visit the site at www.filippoberio.co.za

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July 26th, 2010 by Daryl Glass

Olive oil is by its very nature a partner; it is seldom, if ever, enjoyed on its own. Whether it’s an ingredient in a marinate, a dip, a dressing or whether it’s used in the cooking process to baste, roast, fry or bake it serves to enhance or complement another food type.

Filippo Berio brings good food and lovers of good food together; it introduces people to the tastes of myriad food products. On its own it is of little value; its role is to enhance and complement.

Our concept is ‘Fall In Love With Food’. In the advert we depict the ingredients rising from the bland salad to form a vibrant and colourful ‘person’ who embraces her olive oil lover in a passionate dance. Filippo Berio’s passion for food is captured in the flowing movement of both the dance and the oil and in the love affair between the two.

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July 23rd, 2010 by Monique Boucher

What’s your news fix of choice? Radio news bulletins listen to while driving between home and work, the 7 pm TV news or is it a time-out with the newspaper and ink-smudged fingers to show for it?

Modern news fixes are making newspapers work harder than ever before to attract advertisers and readers. Social media is creating a hunger for news in real time; not when the clock strikes for scheduled news broadcasts or when the ink dries on the paper, but when and where the reader asks for it.

If that sounds like something out of Star Trek, here’s a social media crash course to beam you up to speed.
Social media bandwagon

Image credit: Matt Hamm

South Africa’s Internet user market has grown by 91.3% from 2000 to 2009. Facebook has near 500 million active users worldwide and is South Africa’s second most popular site to visit after Google. There are 55, 000 active South African Twitter users who have an average of 115 followers each.
That’s all well and good but what is social media? Let’s looks at three social networking platforms.

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July 21st, 2010 by Monique Boucher

Wikus has been an art director/ graphic designer at Power of 9 since 2008. He likes nothing more than a nice cuppa Rooibos and listening to his power song. Here’s looking at you kid.

When did you wake up and KNOW that you were going to be a graphic designer?

The day I realised all my stick-men look slightly retarded and my artistic bohemian dreams were shattered.

Curious? Read more…

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July 20th, 2010 by Monique Boucher

Noelene is Power of 9′s events and exhibitions manager. She started with Power of 9 in 2005.

If you could change something about Power of 9 what would it be?

There is NOTHING I want to change about Power of 9.

Curious? Read more…

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July 20th, 2010 by Monique Boucher

Sanja started at Power of 9 in July 2010 as e-marketing manager. She is a keen photographer and addicted to cooking.

If you could pick a legacy to leave behind what would it be?

One fear I’ve always had, is to be forgotten. I’d like to leave stories behind. I’d like people to remember me and say, she always brought light into every room she walked into. I’d also like to have written, photographed or filmed something that has moved someone else. Like Achilles said in Troy, “Immortality is yours, take it!”
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July 20th, 2010 by Monique Boucher

Monique started at Power of 9 in 2009 as content manager and is now one of our e-marketing managers. She loves popcorn, drinks way too much coffee and doodles in meetings.

What did you want to be when you were a child?

I wanted to be different things at different times. When I was four I wanted to save the rainforests because I saw a TV show about it. I collected rocks between the ages of seven and nine so then I wanted to work in a museum or on an archaeological dig. By the time I was 11 I wanted to be a detective.

It was never anything ordinary and I suppose that’s why writing appeals to me; I have a chance to investigate ‘stuff.’

Curious? Read more…

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July 20th, 2010 by Monique Boucher

Thembi is Catherine’s personal assistant and admin assistant. She started with Power of 9 in 2004.

When and why did you choose to join Power of 9?

I joined Power of 9 in 2004. I saw it as a challenge, an opportunity to broaden my knowledge and felt I would be an asset to Power of 9.

Curious? Read more…

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July 19th, 2010 by Catherine Herbst

In a warm, candlelit  venue with themed decor and a feast fit for the Quest lords and ladies; a jester, minstrels and a medieval storyteller made the 14th century era of King Arthur and his Knights of the Round Table come alive; an era of honour, honesty, valour and loyalty.

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