The brief

Quest Staffing Solutions, one of South Africa’s leading staffing companies, identified the opportunity to be the first company of its kind to effectively use social media to connect with Generations X and Y candidates.

Quest’s social media campaign is ongoing and includes social networking sites Facebook, Twitter, a customised job site and blog. Missy Quest is the mascot designed to represent the brand within this online environment.

Facts

The phenomenal rise of social media has made it a medium that cannot be ignored.

• South Africa’s internet user growth has grown 91.3% from 2000 to 2009.
• Facebook has more than 400 million active users.
• Facebook is South Africa’s second most popular after Google.
• There are 55000 active South Africa Twitter users who have an average of 115 followers each.

The Objectives

The ongoing campaign goals are twofold: attract and filter prospective candidates while building the brand image of Quest Staffing Solutions in the minds of Generations X and Y candidates.

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