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April, 2010

April 12th, 2010 by Wikus Ferreira

March has been a busy month in the Power of 9 studio. We’ve had a lot of work to do from conceptualising a brand name and design of a new mini jam product, a product catalogue for I &J, to designing exhibition stands (three at my last count).

Here are some images from a productive design month.

I&Jbroch

The I & J product catalogue contains all their seafood products and services. The brief was to take the contents of the current catalogue and give it a fresh look in a new design format. I used Freehand, Adobe Illustrator and Photoshop to design this catalogue. When designing a brochure, the biggest challenge normally is to get the mechanics of the folder spot on. A designer cannot be a millimeter out so precision is crucial.  The product catalogue will be launched at an international seafood expo in Brussels, Belgium this year.

ASleaf

This is a leaflet for AMERICAN shutters. I enjoyed the challenge of designing a leaflet that included a great deal of content while maintaining the brand’s sophisticated design integrity.  This leaflet was designed using Adobe Illustrator. The leaflet will be distributed at design and décor exhibitions like the upcoming Decorex Cape Town.

Read the rest of this entry.


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April 12th, 2010 by Monique Boucher

Cutting through the advertising clutter and getting people’s attention is a challenge for any brand. Flash mobs, in which a group of people assemble suddenly in a public place to perform an unusual and pointless act for a brief time and then quickly disperse (Wikipedia), is gaining momentum. It’s a publicity stunt but thanks to social media, a quick but immaculately choreographed performance can spread like wild fire online. Now that’s thinking globally and acting locally.

Oprah has done it:

And now Jamie Olivier has organised a flash mob to promote his new TV series, Jamie’s Food Revolution. As Jamie says in the introduction of this video, “A flash mob is about creating a really unusually experience in a really normal place and shocking everyone with something brilliant.”

Have you heard of a flash mob in South Africa? What do you think a flash of brilliance or just another stunt you’d walk past? Don’t let me sway your opinion but I think it’s brilliant.

Monique Boucher – content manager/copywriter


Categories: social media
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