Every month we compile a list of the Power of 9 team’s personal ‘fur balls’ (lowlights) and ‘purrfects’ (highlights). It’s a fun way to get to know each other better and share snippets of our office conversations.

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Power of 9 is emphatic about not starting any brand strategy development without thorough research; this includes key interviews and surveys with brand stake holders such as staff, business partners, current and potential clients or consumers as well as competitor analysis.

Our first tactic in developing the Filippo Berio South African brand strategy was to conduct experiential focus groups.

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We are so happy to announce that we are working with the new to South Africa Kapruka Coconut Oil. Still in its early days, we hope to see Kapruka grow from strength to strength.

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