Quest is a leading staffing solutions company with over 30 years’ experience. The Quest vision is to be the leader in meaningful employment; setting candidates and clients up for success.

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Brief

Quest required a high impact, direct marketing campaign designed to market quality candidates on their database to existing and potential clients. A new year brings about change, change that often involves professional shuffling; resignations, promotions and new vacancies. Quest wanted to capitalise on this time of decision making and change.  The campaign was to be cost effective and delivered electronically.
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Stag Properties is a Cape Town based property-development company with many years experience and responsible for many successful projects varying from lifestyle to sectional title to retirement developments.

Brief

Having previously conceptualised, created and managed the marketing campaign for Stag’s Riverside Retirement Village development in Diep Rivier (now sold out), we were asked to do the same for the new units available in their existing Riverside Retirement Manor development in Pinelands.

The obvious difference between the two developments and their respective campaigns was that Riverside Retirement Manor was an existing development with many happy and settled residents opposed to Riverside Retirement Village, which was still to be developed at the time of the marketing campaign launch.
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Most often it’s marketing that is first on the sacrificial altar of budget cuts. It offers the immediate gratification many organisations require at the time of forecasting in a troubled economy; calming nerves and placating shareholders or executives with leaner cost projections. However the very same people who need appeasing are the people who will not tolerate reduced demand for their products or services; thus expecting the same outputs with less financial input! Read the rest of this entry.

One of the most exciting projects we have had the pleasure of creating and managing in the past year has been the Nexxus Silk Road brand internalisation campaign. Nexxus is a young, energetic and inspiring company willing to invest in their most important brand assets; their people.

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You have just spent a fortune painting your home the trendiest, just-left-of-white. It’s the perfect shade and its cashmere texture compliments the architecture beautifully. You are chuffed! Read the rest of this entry.